20 Content Ideas For Your Business
Stuck in a content rut? Fear not, because we've come up with 20 content ideas that you can use to add some spice to your business's marketing efforts. The first quarter of 2024 is down and the year is showing no sign of slowing down. So let’s redouble our efforts, get the creative juices flowing and engage our audiences even better than before.
20 Quick-fire Content Ideas
Behind the Scenes
Offer a glimpse into the hard work that goes into running your business. Whether it's a process that could intrigue audiences, your office culture, how your products are designed or crafted — these insights build a deeper connection with your audience.
Meet the Team
Introduce the faces behind your brand. Share fun facts, roles, and what each team member loves about their work. Many business owners don’t want to jump in front of the camera — but it is one of the best ways to personalise your brand and makes your audience feel like part of the family. Foster genuine connections with your audience.
Product Showcases
Highlight the many features and benefits of your products or services. Use engaging visuals and narratives to demonstrate their value and how they can enhance your customers or audiences lives. Don’t sell the product, sell the benefits.
Customer Testimonials
Share positive experiences and reviews from your satisfied customers. Authentic testimonials serve as powerful endorsements for your brand and build trust with potential customers.
If you receive great comments from customers, in person or online, encourage them to leave a review to help boost your business.
Share Industry Tips and Tricks
Position yourself as an expert by sharing valuable insights, hacks, and advice related to your field. Educating your audience not only adds value but also enhances your credibility.
Day in the Life
Take your followers through a typical day in your business or in the lives of your team members. This humanises your brand and showcases the passion and dedication behind your work.
Plus it’s always great to put faces to names. Bring users further into the makings of your business once again helps foster stronger connections and create brand advocates.
User-Generated Content
Encourage your customers to share their own experiences with your brand. Reposting content not only provides you with authentic material but also makes your customers feel valued and seen.
If you’re struggling to generate UGC, host a competition or giveaway. Place a little ad spend behind this to further boost the reach of your posts.
You can also shoulder tap local creatives in your area to try out your product in exchange for content. These don’t even have to be high end professionals — you can leverage beginners, enthusiasts, even a friend who you believe takes great personal images. This is a great way to help put them on the map and kickstart your user generated content without breaking the bank.
Behind-the-Product Stories
Delve deeper into the inspiration and journey behind your products or services. Sharing the backstory adds depth and meaning, making your offerings more relatable and compelling. Once again, bring users further into your business. Share authentic stories to foster authentic connections
'How It's Made' Series
Fascinate your audience with the craftsmanship and innovation involved in creating your products. This type of content can captivate viewers and foster appreciation for your brand's quality and ingenuity.
Live Q&A Sessions
Engage with your audience in real-time by answering their questions and addressing their curiosities. Live interactions foster a sense of community and show that you value their input and feedback.
If you’re hesitant to run your first live, start small by doing Q&A’s through your stories and posts.
Polls and Surveys
Involve your audience in decision-making or simply gather their opinions on relevant topics. Interactive content like polls and surveys increases engagement and makes your followers feel included.
Challenges and Contests
Spark excitement and participation with fun challenges or contests related to your brand. This type of content can virally spread, expanding your reach and attracting new followers.
When running your contests, first consider the audience you want to attract and why. Once you have that in mind, ensure you’re marketing your competition on the most user-appropriate platform.
Collaborations with Influencers or Other Brands
Showcase partnerships with influencers or complementary brands to diversify your content and tap into new audiences. Collaborations can bring fresh perspectives and increase your brand's visibility.
Tip: it’s always helpful to do your homework on influencers prior to. Who is their target audience? What channels are they on? What is their reach and engagement like? How can you leverage them?
Milestones and Celebrations
Share your business's achievements, anniversaries, and milestones with your audience. Celebrating your successes together fosters a sense of shared journey and loyalty.
Industry News and Insights
Keep your audience informed about the latest trends, updates, and news in your industry. This positions your brand as a go-to source for valuable information and insights.
'Did You Know?' Facts
Intrigue and educate your followers with interesting facts related to your industry or niche. When done right, educational content can be both engaging and shareworthy. I personally like to call this balance ‘edu-tainment’ = educational content that’s engaging and entertaining.
Before and After
Showcase the transformative power of your products or services with compelling before-and-after visuals. This type of content vividly demonstrates value and effectiveness.
Theme Days
Establish regular theme days like #MotivationMonday or #ThrowbackThursday to create a consistent content rhythm. Themed posts give your audience something to look forward to and participate in.
Employee Spotlights
Highlight individual employees, their contributions, and what makes them unique. Employee spotlights humanise your brand and showcase the diversity and talent within your team.
Faces are something we don’t see enough of when it comes to brand and business marketing. At the end of the day, we’re human beings — we love to connect and feel that sense of connection.
Customer Spotlights
Feature stories of how your customers use your products or services in innovative or impactful ways. Celebrating your customers' experiences fosters a community-centric vibe and emphasises the real-world impact of your brand.
In Conclusion…
The 20 content ideas we've shared are your ingredients for concocting a social media presence that not only captivates but also cultivates a loyal community around your brand.
Remember, the essence of social media is connection. It's about crafting stories that resonate, sharing insights that empower, and creating moments that bring us all a little closer, even in the digital expanse. As you experiment with these content ideas, keep your audience at the heart of your strategy. Listen to their feedback, adapt to their preferences, and always, always, engage with genuine care and interest.
So, without further ado, go forth and conquer!
- Tayla
